About

Brian C. Kenny, Chief Marketing and Communications Officer

Harvard Business School

 

Brian brings two decades of experience in developing marketing strategies and plans for large global institutions to his role at Harvard Business School (HBS). As the School’s first Chief Marketing and Communications Officer, he has oversight of the HBS brand globally, including coordinating the planning and implementation of all the School’s marketing, communications and public relations efforts around the world. Working with the dean’s executive team and leading HBS faculty, Brian oversees the alignment of branding, marketing, and media relations efforts across the HBS enterprise including the MBA program, Executive Education, and HBS Publishing.

Brian has led multifunctional marketing teams in several global institutions spanning a number of industry sectors. Most recently he was Vice President of Marketing and Communications at Northeastern University, where he engineered a branding and marketing program to help propel the university into the top 100 nationwide. Previously he oversaw global marketing for management consultancy The Monitor Group and led marketing programs for Genuity, a $2 billion Internet company. In addition, he has held marketing leadership positions at various other organizations, including Arthur D. Little and Boston University.

4 Responses

  1. Dear Brian,

    Thanks for the Twitter follow. I’ll be speaking @ HBS on Monday night for the HBSAB. Please stop by if you’re on campus.

    Best ~ Diane

  2. Brian,

    Greatly enjoyed your comments on the Dean’s global swing. Having lived, studied and worked at various times in France, Korea (both pre-HBS), Saudi Arabia, Hong Kong, London and now Barcelona, I have been pleased to see the increasing globalization of the product and the brand. It is a refreshing change from the relatively parochial posture of the B School in my era.

    Please keep us posted overseas, and be assured of my readiness to assist in any way I usefully can from
    here in Spain, where I remain active, and not even semi-retired.

    Daniel Solon
    MBA 57E

    • Daniel,

      Thanks so much for the comments. I’m glad you enjoyed the blog. You can expect to see more of Dean Nohria on these kinds of trips in the future. I think he will be a dynamic ambassador for the School around the world. Thanks as well for your offer to assist.

      All the best – Brian

  3. […] Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School (HBS), discussed these topics on FIR on Higher Education episode 21. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: